The Asian market is an interesting one and vastly developing; while most western countries have experienced a downward economic trend in the last years, Asian economies have grown at a fast pace, unleashing true potential as emerging markets. From merely cheap production places, Asian countries have become an interesting and growing consumer market. Although Asia is a large and diverse market, it brings with itself unique challenges to doing business. Therefore, this course is useful for anyone who considers working or doing business in Asia.


This course gives an introduction to the Asian market and business situation, with a focus on Indonesia and South East Asia. You will not only learn basic theories, but will also immediately put these into practice; you and your fellow participants will work on a real-life marketing assignment over the period of two weeks. The course has a close relation to the industry. You will attend presentations and workshops from industry experts, will visit companies and you will present your final plan to a panel of academic staff and industry experts.

During this course you will learn how to successfully launch a product or service in the Asian market. Upon completion of this course you will be able to design a marketing plan targeted towards Asian countries. You will also learn how to convincingly present your (marketing) plans.

LocationBali, Indonesia
Course date(s) Monday 17th of July 2017 until Friday 28th of July 2017
Course Length2 weeks (Monday to Friday)
Course Application and paymentDeadline: 31st of May 2017
For whom is the course intended?Students who are currently studying in year 2 or year 3 of a Bachelor programme, preferably business related.
Class Hours5 to 6 hours per day (between 9.00 – 15.00)
Self Study12 to 15 hours per week on average
Language RequirementsApplicants should study in an English language Bachelor programme or have a high level of English, comparable with IELTS 6.0 and TOEFL 550.
  • Asian economics,
  • Asian politics,
  • Asian cultures,
  • Intercultural competences,
  • Marketing strategies,
  • Consumer behaviour
  • Market segmentation,
  • Marketing channels,
  • Cost price calculation,
  • Budgeting,
  • Creative thinking,
  • Presentation skills.
Academic StaffFrom Stenden campuses in Bali and Thailand, of European and Asian nationalities with extensive international work experience.

Guest Lecturers International industry experts, residing and working in Bali, give presentations and workshops.

Course CostsEuro 790.00

(early bird special: 20% discount from the course price when applying and paying before 15th of February 2017)

  • Welcome party (sunset with drinks and snacks)
  • Daily lunch
  • Coffee & tea breaks with snacks
  • Mineral water
  • Visit to Bali Village

All lesson materials and award certificate


Stenden University of Applied Sciences (Equalling 3 European credits)

Hotel accommodation 

Puri Saron Hotel Denpasar

Stenden University Bali is able to offer special deal if you choose to stay at Puri Saron Hotel Denpasar ( This city hotel is located 5 minutes driving from the campus site.

Room rate:

Euro 25.00 per room/per night/double occupancy

Euro 18.00 per room/per night/single occupancy

Rates include:

  • Daily breakfast
  • Free Wi-Fi in the room and Hotel area
  • Tax and service charge


Puri Saron Hotel Seminyak

Stenden University Bali is able to offer special deal if you choose to stay at Puri Saron Hotel Seminyak ( This beach front hotel is located in the heart of Seminyak.

Room rate: Euro 67.50 (Deluxe Room) per room/per night

The rate includes:

  • Welcome drink
  • Daily breakfast
  • Daily mineral water
  • Free Wi-Fi in the room and Hotel area
  • Tax and service charge


(Kindly email us: if you wish to book Puri Saron Hotel Seminyak or Puri Saron Hotel Denpasar)

  • Airport pick up & drop off: Euro 25.00 per person
  • Daily pick up and drop off between Puri Saron Hotel Seminyak/Denpasar and Stenden University Bali: Euro 45 per person for the total of 10 days

(Kindly email us: if you wish to make use of these transfer arrangements) 

Apply for the course by contacting us via